Dementia Care Pathway-People with Learning Disability Essay

The Psychiatrist is responsible for making the decision with regards to diagnosis; they will be reliant on the information and assessments of other professionals to assist in this process. The Psychiatrist will then decide on the most appropriate treatment for treating. The key role of the community nurse is to maximise the health and wellbeing of an individual. Looking at the individual from a holistic perspective the nurse will promote good health with proactive strategies, minimise health risks through assessment and care planning. The primary goal of Occupational Therapy is to enable people to participate in the activities of everyday life. Occupational Therapists engage with clients using activities that are meaningful and purposeful to them to assess and treat the physical, psychological and social needs of the individual and their environment to enable them to reach or retain their optimum potential. OTs use a range of different assessment methods, looking at functional and cognitive skills, for activities of daily living, activity levels sensory needs and well-being. Physiotherapists are responsible for promoting mobility to the optimum level for as long as possible and then for assessing and providing additional support and mobility aids when necessary. Speech and Language Therapists working with individuals with learning disabilities who have developed dementia cover two main areas: Communication: The Speech and Language Therapist’s role is to assess the communication needs of the individual with dementia, identify means for supporting these, and advising carers and support workers regarding improved, or successful communication. Eating and Drinking: The role of the speech and language therapist is, in liaison with others, to assess the individual and advise regarding strategies to improve safety of eating, drinking and swallowing or to suggest strategies to support the maintenance of adequate oral intake. Clinical Psychologists can be involved in diagnosing dementia, often when the person’s difficulties are complex and the diagnosis unclear. Once a diagnosis has been made psychologists would intervene where there are problems such as challenging behaviour, depression and anxiety, or where there are issues to do with loss, illness and disability.

Soft drinks in India: Pepsi

Soft drinks in India is a INR 11,000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein, it registered an impressive growth of 24. 6% in the year 2011/12. Carbonates had a growth of 13. 6% growth, Bottled water saw an incredible 34. 3% growth, Fruits and vegetable juices registered a growth of 29. 7%, Sports and energy drinks saw a growth of 17. 2%. PepsiCo operates in these product lines and the impressive growth numbers were of great encouragement for the soft drinks industry in general and PepsiCo in particular.Coke and Pepsi The key players Coca Cola and PepsiCo actively revived their old brands that were popular in the 1980s in India. Coca Cola revived its old brand Citra within the lime carbonates category. While Coca Cola already had Sprite and Limca in the lime carbonates category, Citrus was priced at 20% cheaper than them. Coca Cola also reintroduced its brand â€Å"Rimzim†, a masala soda with cumin and spices. PepsiCo reciprocated by reviving its popular brand Duke in Mumbai, where it is very well known. Duke was launched in four flavours. Since PepsiCo and Coca Cola have almost similar product lines, companies launched new products and were involved in brand extensions in order to differentiate from the others. PepsiCo’s Mirinda was the answer for Coca Cola’s Fanta in the orange category. Lack of differentiation in the Orange category lead PepsiCo to launch two new varieties of Mirinda- â€Å"Mango Orange† and â€Å"Orange Masala† in order to gain traction among the consumers. PepsiCo’s launch of 7up lemony bite in Punjab was to counter Limca. Tata Gluco + was launched by NourishCo ( A joint venture between PepsiCo and Tata ), a lemon flavoured refreshing and recharging beverage. Danone and Narang Beverages partnered to launch B’lue, a water-based restorative drink. Companies are constantly innovating to come up with new products with greater benefits that will help the companies differentiate themselves in the soft drinks industry. The soft drinks industry in urban India is reaching maturity, which is forcing the companies to look at the rural market as the next bastions of growth. Urban consumers consider carbonated soft drinks unhealthy. There is an increased traction for fruit and vegetable juices among the urban consumers. PepsiCo’s Tropicana, Coca Cola’s Minute maid and Dabur’s Real are addressing this surge in the demand for fruit and vegetable juices. As far as the rural markets are concerned, a significant 21% of the off trade volume sales in 2012 came from these markets. Companies are increasing their focus on rural India. As an indication for the increased focus, Coca Cola started distribution of solar powered coolers in rural areas which can store up to two crates of Returnable Glass Bottles (RGBs). Competitors: The Indian soft drinks industry is dominated by PepsiCo, Coca Cola and Parle Bisleri ltd. Coca Cola has 23. 6% of share, Parle Bisleri ltd. has 21. 6% share and PepsiCo has 21. 2%. Parle Bisleri ltd. garners such high volumes solely based on its packaged drinking water brand â€Å"Bisleri†. Excluding packaged water, it’s almost a duopoly with PepsiCo and Coca Cola being the significant players in the soft drinks industry. PepsiCo and Coca Cola have similar product lines. Each of them has a brand as an answer for the brand of the other company. To start with, in the cola drinks category,

The Impact of genetic fingerprinting and gene profiling in Forensic Science

Gene profiling and genetic fingerprinting was unheard of in Forensic Science 20 years ago. DNA testing was initially introduced in the 1980s and the first court case, which saw a man put behind bars due to the forensic evidence was in 1985. Following the success of the use of physical proof, numerous cases around the world from paternity tests to identification of American soldiers from the Vietnam War have been solved. A person's DNA (de-oxyribonucleic acid) can be found from a single strand of hair, skin under a murder victim's nails or bodily fluids such as sweat, saliva, semen and blood. The chances of a sample of DNA being the same as another person, other than monozygotic twins is 1 in 24 million. This is why recent cases such as that of Sarah Payne rely so much on DNA samples found at the crime scene. In this case a single strand of Sarah's hair was found on Roy Whitting's sweatshirt and matching fibres from his sweatshirt were found on her shoe, although there was slight controversy as to whether the evidence was contaminated. The method for extracting the DNA from a sample is a complex one. The technique was first developed in this country in 1985, the year of the first proven case. Firstly the DNA must be extracted from the sample of body tissue or fluid. This could be a very small amount in a criminal investigation where the offender could've taken every precaution to avoid being caught. A process called Polymerase Chain Reaction (PCR) then multiplies the sample and produces millions of identical strands of DNA. PCR is completed by a â€Å"repetitious, cyclic programme of heating and cooling the substance together with a heat resistant DNA polymerase and two specific DNA primers. The polymerase and primers reproduce a small region of a genome, the whole of the DNA of the organism.† – quoted from DNA in Forensic Science by J. Robertson, A.M. Ross and L.A. Burgoyne. Forensic scientists use PCR to produce plenty of DNA to carry out all the necessary experiments to obtain a conclusive result. The DNA is then broken up, using enzymes, into standard fragments. The enzymes used cut the DNA at precise sequences of A C G and T in the DNA. A few fragments are then chosen and separated by size on a gel. The gel is then exposed to radioactive samples of the DNA. This produces different sized bands and the bands that have the same sequence of DNA are prominent. Generally the DNA evidence found at the scene is tested and the suspect may have a blood test or a saliva sample from the inside of the cheek, which will also be tested. The two samples will be tested and compared several times. If the two samples have 5 bands or more that match the result is considered as decisive. In 1992, after many years of arguments for and against the gene profiling, the National Research Agency accepted the method as a reliable one to help identify criminal suspects and shortly after the procedure entered the mainstream court system. Genetic fingerprinting is now so common it's difficult to avoid in everyday society. The accuracy of gene profiling is very good. The chance of two people sharing one band of DNA is approximately 1 in 30. This may not seem like there is much chance of identifying a person, as there is a fairly high possibility of it being a number of people. However, the National Research Agency has a policy stating that at least 5 bands have to match for the test to be considered as positive. This means that the probability goes from 1 in 30 to 1 in 30 x 30 x 30 x 30 x 30, which is equal to 1 in 24 million providing the two samples aren't from blood relatives. This is why genetic fingerprinting is considered as firm proof in a court of justice. Overall, the chance of getting a DNA test wrong is slim, providing the tests are carried out properly. However, just because someone's DNA is found at a crime scene doesn't prove that the suspect is guilty. There are many other areas of law that need to be investigated before a verdict can be decided. Some offences that are committed rely almost solely on forensic evidence such as that of rape. If semen is discovered and recognized as that of the suspect then that is nearly a conclusive result. The suspect may claim that the other party consented to sexual intercourse, but would find it difficult to deny that intercourse took place. Nevertheless, forensic evidence does have its problems. Firstly the tests have to be carried out in fully sterile conditions to ensure that the DNA isn't distorted in any way. It is crucial that the sample before PCR takes place is not contaminated as PCR will produce several thousands of exact clones and all the forthcoming tests could be inaccurate. Also, over time mutation of a sample takes place, gradually decreasing the likelihood of identifying a suspect perfectly. There have been experiments carried out to test how quickly mutation takes place. Scientists have found that, with blood and semen stains kept at room temperature for more than four years, it was almost impossible to identify any reliable DNA information due to mutation. In some cases, such as rape, the evidence can disappear within a matter of hours. When testing for semen in a rape case, the DNA should be found within 20 hours of the crime. Following the first 20 hours, the probability of obtaining an accurate identification decreases hour by hour. Conclusion With the slim chance of 2 people's DNA making a full match, gene profiling is a definite way of proving whether a person was at a crime scene or not. Whether they actually committed the crime is a different matter. Providing all tests are carried out well and the DNA is extracted properly and without contamination then the results should be extremely accurate. On the whole, gene profiling has taken forensic science that stage further and it has developed to being a crucial part in identifying criminals all over the world. There remain ethical difficulties which have yet to be resolved, for example, the establishment of a DNA database, human rights and civil liberties, the use of DNA information in unrelated legal cases, etc, but these issues will be addressed in due course.

Personal statement for graduate school Example | Topics and Well Written Essays - 1000 words

For graduate school - Personal Statement Example That night was the turning point in my life. It made me realize a few things that I should be grateful for. However, feeling appreciative of these amazing gifts was not the only way to express my gratitude for what I have been privileged to possess. Rather, it is the contribution I could make in the society in order to share what I have been fortunate to have that actually matters. I understood right at that moment that the only way I could repay my parents for all the sacrifices they made for me in getting a good education is to do what my father had hoped I could do best in the society; that is, to help and share my knowledge in the field of Applied Math and Statistics. As the years passed, I have come to realize that the road to my goal was not that easy. Like most students who grew up in a normal school in the United States, every day was a challenge. I went to class, wanting to excel. Unlike others who go to a boarding school where they are disciplined in a stricter way than in a normal school, no one supervised my performances in the classroom. As such, I could have been lazy and lax in my studies. Although my parents were furnished with my grades, they do not get involved in my scholastic performance. It was not because my parents did not support me and help me with my responsibilities in school. Rather, it was their trust in me. They allowed me to direct my studies, from elementary to college and even at present. Furthermore, I did not want to bother my parents with any of my school responsibilities as they already have so much to handle, raising our family and ensuring there was enough food on the table. As such, having only myself to depend on was a far better challenge than obtaining the highest Grade Point Average or GPA in college. Intrapersonal struggle, I have come to realize, was a lot more difficult. Free will becomes a disadvantage instead of an advantage. There was no one else to blame for the consequences of the wrong decisions I would make except myself. Exercising my own free will was so tempting that I thought I just had to exercise mine by choosing not to do my homework assignments, skip classes, and party. There were just so many things I thought I could do that would make my life in school a lot easier. Nevertheless, the thought of an obscure future as a result of choosing the easy way in college was more stressful than doing the right things that were expected of me. My professors and family deserved to see they had trained me well. Others may think being in a normal school from primary up until college is easy, but the truth is, it is the contrary. Because one has more freedom to do things in a normal school than boarding school, practicing diligence is much harder. Nonetheless, it has shaped my personality and my attitude towards learning. The challenge of facing myself and my weaknesses was the toughest, yet the most rewarding. If it had not been for these personal difficulties I had to overcome, I would not recognize my strength in academics. To encourage myself to focus my interests in school, I had to search for that one thing that would ignite my passion for learning. Even at a young age, I had already found myself fascinated by the way mathematics works. This realization of the fun I had while I taking my Math classes from elementary to high school was my motivation. My love for numbers, analyzing problems and solving them kept my life in school on track. I wanted things to be as precise as they could be, just as

A proposal for security camera installation at Marbrisa Apartment Essay

A proposal for security camera installation at Marbrisa Apartment - Essay Example But the privacy of the tenants should in no way be harmed by these cameras. I ask you to regard the included proposal and give it a serious consideration as it is a basic step to give Marbarisa Apartments a safe and secure environment and it is necessary to maintain its prestigious status and collectively build the apartment and its surrounding area’s reputation. Marbarisa Apartments provides a unique neighborhood and district as well as comfortable dwelling homes. On-site management staff tries to provide the comfort and security that was assured when the tenants rented the apartment. However, Burglaries, robberies, vandalism and outdoor damages are gravely prevailing in the apartment and its surroundings’ what is more confusing is, these increases are not observed in the nearby areas or other apartments. Criminals attack unexpectedly and our police department should have proper equipments to help reduce these incidences. Thus, the residents of the Marbarisa Apartment are proposing to install closed circuit television or surveillance cameras for security reasons. These cameras should be strategically placed specially in the areas affected by higher crime rates. There are numerous benefits of the camera surveillance. This will make the residents and the police more confident about the security situation of the apartment, Apartments which have adopted this particular measure, present substantial decrease in crime rate. It is imperative for the management of the apartment to provide the safety and security that is assured while renting the apartments as it is continuously damaging the reputation. The whole area covered by the building is very large and there are numerous advantages for the criminals and vandals to break in any time of the day. No matter how many security measures taken by the local police of the area such as emergency text messages, call box, safety awareness and safety precautions guide, the crime rate is still prevailing compare to

Equity and Common Law Research Paper Example | Topics and Well Written Essays - 1000 words

Equity and Common Law - Research Paper Example People's only choice was to petition to the King. Later on, the system was changed and then the people's petitions were sent to the Lord Chancellor to deal with. (Development of Law Website) Soon enough the law of equity and the common law started to conflict. The fictional case of Jarndyce and Jarndyce in Bleak House written by Charles Dickens is one classic example of such a case. Litigants would go 'jurisdiction shopping' and often would seek an equitable injunction prohibiting the enforcement of a common law court order. The penalty for disobeying an equitable 'common injunction' and enforcing a common law judgment was imprisonment. (Cockburn & Shirley, 2005) The resolution of the conflict came in the Earl of Oxford's case in 1615 where a judgment of Coke CJ was allegedly obtained by fraud. The Lord Chancellor had issued a common injunction out of the Chancery prohibiting the enforcement of the common law order locking the two courts in a stalemate. Attorney-General at that time, Sir Francis Bacon, upheld the use of the common injunction and concluded that in the event of any conflict between the common law and the equity, equity would prevail. Thus the people's petitions were started to be dealt justly. ... Later in 1870, Equity and Common Law court's administration were fused in England in the Judicature Acts of the 1870s into one unified court system. (Cockburn & Shirley, 2005) Equity Generally, Equity means fairness. But according to the English law, it refers to the body of rules originally enforced only by the Court of the Chancery. It is referred to as a supplement to the common law since it fills in the gaps and makes the English legal system more complete. According to the Farlex Encyclopedia, it is defined as a "System of law supplementing the ordinary rules of law where the application of these would operate harshly in a particular case". Sometimes it is regarded as an attempt to achieve 'natural justice'. Equity created new rights and as a result of it, new procedures were introduced such as the right to subpoena and discovery of documents.

Nike and its Approach to Corporate Responsibility' Case Study

Nike and its Approach to Corporate Responsibility' - Case Study Example al., 2010). It has been apparently observed that the significance of corporate responsibility has been rising considerably in the modern day context. This can be justified with reference to the fact that the business corporations or firms possessing superior level of corporate responsibility ultimately help them towards attracting its entire workforce through lessening the turnover rates of the personnel and recruitment expenses among others (Cramer & Bergmans, 2003). In this paper, a critical evaluation about the approach of Nike towards corporate responsibility will be taken into concern. Various aspects like how Nike could best manage the situation and move towards corporate responsibility emphasizing upon certain important aspects will also be discussed in this paper. The aspects comprise leadership as well as structure of corporate responsibility, hiring procedure and centralization along with the process of decentralization. A Brief Overview of Nike Nike, Inc is regarded as one of the foremost innovators especially in the business segment of athletic footwear, equipments, accessories and clothing. The company is typically an American based multinational business corporation that deals with the design and the marketing of sports utensils, athletic footwear and various other recreational brands. The mission of the company has been viewed to inspire the athletes across the globe with incessant innovation (Nike, 2013). Conversely, the vision of the company is to become worldwide leader especially in the aforementioned business segment in the entire world. In this similar context, the company has been noted to develop its business by focusing more upon the significant aspects of sustainability along with innovation (Nike, 2013). It is worth mentioning that according to the performance rankings in the Climate Counts, Nike has acquired topmost position particularly in the business segment of footwear, clothing as well as accessories (Nike, 2013). Approaches of N ike towards Corporate Responsibility Nike undertook several approaches concerning corporate responsibility with the motive of becoming the worldwide leader particularly in the business segment of sporting footwear, clothing and accessories among others. The different approaches of Nike towards corporate responsibility have been noted while designing and manufacturing its broad array of products. In relation to designing products, it has been apparently observed that Nike has outlined and developed restricted substances lists (RSLs) in order to safeguard its entire workforce, suppliers and most importantly the consumers. The lists ultimately support the company towards effectively directing its different suppliers in the making of the brands which are safe and lawfully compliant. Moreover, apart from preparing and developing RSLs, the company executes environmentally preferred materials (EPMs) while designing its different products. According to the company, EPMs are principally desc ribed as the materials that extensively lessen the adverse environmental

The role of women performers Essay Example | Topics and Well Written Essays - 250 words

The role of women performers - Essay Example In addition, both articles address the way music has undergone transformation through age and artists with Nicky Minaj being the current mc while the likes of missy Eliot in the 1990’s (Article 2). While article 1 discusses the form of music which hulls abuses at women which is the gangster rap since this environment is considered a masculine performance environment; article 2 discusses a form of music where women and their growth in the music industry is highly appreciated. On the other hand, article 1 talks about the topic "Unladylike Divas": Language, Gender, and Female Gangsta Rappers† while article two talks about, â€Å"The return of the Femcee: New female rappers shake up the game† hence, the first article is quite retrogressive while the second article is progressive. It is true and quite clear that women have today cropped into majority of the fields that were previously known to be purely for men such as in the music industry where women today can perform genres of music, which only men performed. Hence, women have experienced progressive growth hence renegotiation of femininity as expressed through their prowess in both gangster rap and hip-hop music (Lengel, Laura and John

Should Japanese Yen be appreciated or depreciated against U.S. Dollar Research Paper

Should Japanese Yen be appreciated or depreciated against U.S. Dollar - Research Paper Example Over the years owing to crisis US has adopted unconvincing monetary policies as a measure for bailout and recovering from the miserable economic situation. This has made dollars almost worthless. Under such circumstances Japan has also adopted the mechanism of quantitative easing leading to appreciation of Japanese Yen. But it has not helped the Japanese economy much. Credit growth has been on the slower side (Zarathustra). Taking this as backdrop the paper intends to trace out the effective exchange rate policy for Japanese economy, whether it should be appreciation or depreciation, and citing various reasons and arguments for it. Japanese Yen is such a powerful currency that it has appreciated even under conditions of quantitative. This phenomenon has continued in Japanese economy for 10 years. In contrast there has been depreciation of Pound Sterling by almost 50 percent of Yen. Depreciation list includes many other important currencies like Euro. Japan has also maintained a low interest rate of 1.092% even in the era of debt crisis. But the ongoing recession has caused economic growth in Japan on the slower side. This has deleveraged private enterprises. This requires Japan to reconsider and frame an effective exchange rate that can lead to economic growth (Zarathustra; Japan Intervenes to Tame Soaring Yen Ahead of G20). New York has suffered a fall in recent times which had raised questions on status of US recovery. But ultimately it has been to recover to 88 yen as per the current Tokyo deals. Tokyo has brought back dollars recently and this had helped United States in overcoming recent downturns (Dollar recovers to 88 yen zone in Tokyo after sharp falls in N.Y. +). Currently Japanese Yen is going at 0.0128086 USD. Data from the months in 2011 gives the lowest value as 0.0122797 USD which was for the month of July and the highest value of 0.0131979 USD was traced for the month of October. Average has remained at 0.0129061

Starbucks - International Business Essay Example | Topics and Well Written Essays - 3500 words

Starbucks - International Business - Essay Example Although, previous researchers like Roby (2011) conducted research on international expansion strategy of Starbucks but these researcher focused more on marketing aspects of international expansion strategy of iconic coffee retailer but strategic dimensions of Starbuck’s international expansion remain scarcely discussed by scholars. In order to fulfil scarcity of research regarding strategic dimensions of Starbucks international expansion, this essay will try to shed light on pertinent issues regarding international expansion of Starbucks. Key objective of this paper will be to answer three questions, 1- how internal resources capabilities are supporting Starbucks to achieve success internationally, 2- how Starbucks has addressed challenges during international expansion and 3- what are the strategic initiatives that are taken by Starbucks to achieve success while expanding business internationally. In such context, business background Starbucks will be discussed in order to d evelop background for strategic analysis. Back Ground Analysis: Business Matrix of Starbucks Starbucks Corporation was established by Zev Siegl, Gordon Bowker and Jerry Baldwin during the year 1971 and the company is headquartered at Seattle, Washington, U.S (Starbucks, 2012). The company started its operation through opening single store in Pike Place Market of Seattle while in the next 42 years; Starbucks Corporation has expanded its operation over 61 countries (Starbucks, 2012). According to annual report published by Starbucks Corporation for the financial year ended 31st December, 2012, the company maintains distribution channel containing more than 10,000 stores (including licensed and owned stores) within USA and more than 20,000 stores across the world (including licensed and owned stores). Starbucks Corporation specializes in offering various coffee drinks, beverages, different types of hot drinks, side dishes, salads etc (Starbucks, 2012). Market capitalization Starbucks c lose to US$38 billion while sales revenue of the company hovering over US$ 12 billion. Starbucks Corporation faces competition from not only same segment players but also from competitors who offer cross segment products. For example, Starbucks offer similar kind of offering as Dunkin' Brands, Green mountain coffee while in domestic and international market; Starbucks Corporation faces intense competition from cross segment players like Nestle, McDonalds, Kraft Food and Wendy's International. Why Starbucks has been so successful to penetrate in distant markets while its competitors are gasping for maintain margin product differentiation equilibrium? Lee (2010) pointed out that competitive advantage for Starbucks lies on its ability to customize its product portfolio and service mix in accordance with the macro environmental requirements. Lee (2010) identified three strategic moves that have helped Starbucks Corporation to achieve success in international market such as, 1- establish ing licensing and partnership with distribution partners that can reduce dimensions of risks and contingency factors associated with expansion in international context, 2- differentiating in terms of product portfolio and service customization as per socio-cultural divergence in international countries and 3- customizing its integrated marketing communication as per socio-cultural divergence in international countries. In such context, Boston Matrix of Starbucks product portfolio

Analyzing Success in the Stories of Martin Dressler and Robert Irwin Essay Example for Free

Analyzing Success in the Stories of Martin Dressler and Robert Irwin Essay When I first read Martin Dressler: The Tale of An American Dreamer, I thought it was a very inspiring book. It talked about the life of an individual whose hardwok and perseverance took him to the top of his dreams. Well, it can be inspiring in some way. Holding to your dreams and trying your best is one of the main themes of the story. However, after I finished the book, I realized that it was not as inspiring as I thought it is. For me, it is now a book that tells something about the bitter side of life and success. It exposes one of the painful things this world is trying to conceal—that success is the golden crown of an empty heart. From the story of Martin Dressler, I realized that success is not as great as what most of us think and dream of. Success is a traitor that kidnaps the people’s opportunities to be happy with the one they love. Once success has kidnapped you, it will ask for your most precious possession—your family—as its ransom. As Martin Dressler moves to the top of his ladder of success, he also moves down to the pit of his decaying family. Following his dreams was indeed an achievement for him, but it was also the same thing that leads him to a miserable family life. In my opinion, most of us share the same situation with Martin Dressler. I, myself, have also experienced to be kidnapped by success. When I started college, which I consider as one of my greatest achievements because not everyone could have the access to good education, I noticed that I was becoming too busy with my studies that I almost forgot to spend some quality time with my family. I got too blinded with the achievement that I was holding with my hand. During that time, I feared that I might lose the chance to be in college if I would not get serious with my schooling. As a result, I spent most of my time inside my room and in the library studying. Until one day, my mother asked me to have a conversation with her. From that, I learned how fast my relationship with them has changed since I went to college. I realized my mistake and from then on, I incorporated good time management to my everyday life. For me, success can never bring danger if one knows how to manage his time well. Success can never betray you if you know how to deal with it. Another thing that I noticed with the character of Martin Dressler is his great ability to make things happen. If examined, he started barely from anything. His perseverance was very admirable, especially during in his time when only the rich people could afford to put up a business like what he had. On my own opinion, though, hardwork and perseverance is not enough. One’s character is not the only thing that matters when following a dream. A person should not think that he can achieve success by relying solely on his own. He should also consider the people around him. Through building good relationships with people, one can have a better reach of his dreams. Everyone of us is a dreamer. Most of our dreams are actually an American dream. To be successful is not bad. To be on top of our achievements is not selfishness. However, I realized that if we let our dreams to be our masters, the more it is hard for us to achieve them. Our dreams are our navigator to the place where we want to be in the future. But they should never be the center of our life for we might miss the real treasure—our family. Meanwhile, another book shares almost the same things of Martin Dressler’s story—Seeing is Forgetting the Name of the Thing One Sees, presenting the life of the American installation artist Robert Irwin. Although both characters have opposing personalities and were born in two different time frames, Martin Dressler and Robert Irwin still share the same experiences and philosophy in life. Both of their stories are a representation of a fulfilled dream—Dressler in achieving his dream of becoming a successful businessman, and Irwin in achieving his dream of finding the best field where he excels at. The two biographical writers namely Steven Millhauser and Lawrence Weschler, however, used two different approaches in portraying Dressler and Irwin. Millhauser, in his book The Tale of an American Dreamer, has included not only the beautiful and inspiring aspect of Dressler’s life but also the downside effect of the success he achieved. This was not incorporated by Weschler in presenting the life of Irwin. For me, his book simply narrates how Irwin started to have interest in the field of arts, how he became a painter, how he became inquisitive with his artistic limitations, and how he finally got his way to the field of installation art. Reading the first few pages of the book Seeing is Forgetting the Name of the Thing One Sees, I easily got hooked into it. The first part was describing Irwin’s childhood and the people and the kind of environment that mainly influenced him. However, as I continue reading, I felt alienated in the way Weschler describing things on Irwin’s craft. Sometimes, I found myself clueless of what he was narrating. Probably it is because I have no idea at all with some of the jargons in painting and installation art. There were some words that I did not understand and required me to research about them. The book, for me, seems a little bit technical if compared to the book The Tale of an American Dreamer. Analyzing the main character’s life, though, leads me to conclude that his story is nevertheless the same as ours. In some point in our lives, we get confused on which path it is that we really will be taking. Everday, we are confronted with many choices, from the time we awake up to the time we take rest. It then makes me wonder how people make choices, specifically the right ones. What could be their criteria? In my own point of view, people make their choices by selecting the option where they would feel greater happiness or fulfillment. But depending on what kind of person you are, happiness and fulfillment is very subjective. Everyone has his own story when asked about what it is that makes him happy and fulfilled. Eventhough it is hard to agree on such an issue, I think the important thing to remember is that we fully identify and know ourselves. By knowing ourselves means knowing our needs, including our need for happiness. When we recognize this need, then I think it is easier for us to know where we can find happiness. This for me is what the book about Irwin’s life represents. He looked for his happiness by addressing his need to express his thoughts and his self. For me, the works that he did can make him feel that a portion of his self is being fulfilled. Talking about dreams, Dressler and Irwin, for me, are both portrayers of it. However, they represent dreams in two different faces: one is a dream in exchange for something, and two is a dream in search for something. It seems to me that Dressler’s American dream is crueler than Irwin’s dream. Although self- fulfilling, Dressler’s idea of success yields more on the financial aspect as compared to the psychological one that Irwin has. For me, that of Irwin’s is a degree higher than that of Dressler. As a result, both of them gained successes that are in two different aspects, too. What Dressler achieved is a financial success while Irwin attained a more personal one. Works Cited Millhauser, Steven. The Tale of an American Dreamer. New York: Vintage Books, 1997 Weschler, Lawrence. Seeing is Forgetting the Name of the Thing One Sees. USA: University of the California Press, 1982

Reflective Statement The Great Gatsby Essay Example for Free

Reflective Statement The Great Gatsby Essay The Great Gatsby is a novel written by F. Scott Fitzgerald. It is said to be one of the greatest American novels of the last century, not only for it’s tale of hope and disillusion, but also for the way it portrayed the spirit of the 1920s. The information from the presentations made me realize that the characters in the story weren’t just any upperclass; they were the social and cultural upperclass of the world. The presentations also made me develop my understanding of the background of their arrogant and lavish behavior. They were born into the old elite and were stupendously rich in the wealthiest country in the world. They lived extravagant lives in a careless post-war time with mass media covering their lives in the tabloids. Another factor that contributed to this feeling of being superior must have been the lack of authorities and strong politicians. As the economy ran itself and the politicians were incompetent, the cultural elite were literally on top of the world. They distanced themselves from institutions and history and lived their lives in a social bubble, respecting only those who were a part of their class. The dream of being famous and glamourous bloomed in the 1920s and was distributed to the public through the mass media. The dream was available for everyone, and people strived to become a part of the cultural elite. The main characters in The Great Gatsby were already there, as a natural part of the scene. They lived luxurious and careless lives, following the latest trends, listening to the new music and attending extravagant parties. From the presentations I also learned about modernist literature. A significant trait of this genre is the break with traditions and the search for an absolute truth and a meaning of life elsewhere. The upperclass seemed to have lost their meaning in life in their extravagant lifestyle. Previously I had not given the social context too much thought, and without the information from the presentations, I may would just have seen the tragic love story of the book, and not how the book is a picture of and a comment to the 1920s life.

Leadership And Management In Nursing Nursing Essay

Leadership And Management In Nursing Nursing Essay Mergers illustrate the focus on organisational restructuring as the key lever for change as indicated by the ninety nine health care provider mergers in England between 1996 and 2001. (Fulop, Protsopsaltis, King, Allen, Hutchings, and Normand, 2004) However, in many cases, mergers have unexpected consequences and drawbacks including problems in integrating staff, services, systems and working practices, clashing organisational cultures and poor leadership capacity. This essay considers leadership and management in the context of a problematic merger of services from two hospitals onto one site. The essay focuses on the change management process within one department to highlight key leadership, team, and cultural issues that negatively affected the newly merged department. The microcosm of the department mirrors similar occurrences across the two merged hospitals. The essay concludes with a comment on the organisational consequences if a macro intervention is not implemented. Confidentiality has been preserved by anonymising the identity of the hospitals and departments concerned. BACKGROUND This essay explores a recent change process involving the creation of a psychiatric liaison team based in a NHS hospital Accident and Emergency Department. (A E) in January 2004. The change occurred because of the merger of two hospitals that resulted in a number of structural changes, including the amalgamation of a traditionally split emergency service into a one site A E department. The liaison team replaced the existing deliberate self-harm service which had operated in the one hospital for two decades. The new liaison team consisted of eight newly appointed G-grade mental health nurses, a team leader, and a consultant psychiatrist who had both previously worked in the deliberate self-harm service. The hours of operation initially were 08:00 to 22:00 and there were two nurses on duty on early and late shifts. During a four week induction period, the team participated in team building and training exercises and developed into a cohesive, effective group. The team created clear key performance indicators specific to the psychiatric liaison team, established an action plan to achieve the set objectives, and planned to carry out six-monthly reviews. The team developed a shared vision to provide high quality, person centred care to the A E department without breaching governments four hour targets (DOH, 2001). The team leaders leadership style was democratic, and she fostered collaboration and involvement within the team (Walton, 1999). The team members considered her an expert in the field, and respected her for it. In July 2004, the service manager attended a monthly team meeting. At the meeting she was informed that a major change was expected to the hours of operation. The service would be extended to a 24-hour service starting in September 2004. In order for the liaison team to cover a 24-hour roster there was initially be a reduction in the number of nurses on duty, however, more staff would be recruited if necessary after a six month service review. An exact date for the review was not given. The change had not been communicated as part of the strategy for the greater merger. The Department of Health (DOH) modernisation agenda for the NHS, (DOH, 2002) sets out to modernise services in the NHS, and introduced a three star rating scale against which each NHS Trusts performance is compared against benchmark standards. Funding in turn is dependant on the star rating achieved. One such standard relates to delays in A E departments, and stipulates that mental health patients should have 24 hour access to services, and that patients should be assessed and treated within four hours of arrival. (DOH, 2001) The underlying rationale for the change was therefore that the psychiatric liaison service had to provide a 24-hour service in order for the hospital to comply with the benchmark. Management of the merged hospitals did not consider staff shortages or how the four hour target might affect the quality of service provision, particularly when staff are under constant pressure to discharge patients before they exceed the benchmark standard. (RCP, 2004) In the servic e described above, reaching the necessary 98 % four hour target proved impossible, because the staff numbers did not match the requirements of the service. The service was therefore to be expanded without additional staff, implying not only changes in hours and shifts, but also changes in work patterns. The team members reacted negatively to how the change process was introduced. Concerns were expressed about the reduction in staff numbers and questions were raised as to how the staff would be able to cope. The sense of security and continuity were put at risk. (Walton, 1999) The service manager was not available to address the concerns due to an increased scope of responsibility because of the merger that was beyond her normal remit. Lack of two way communication between the manager and the employees meant that the manager lost a valuable opportunity to resolve the negative reactions, and laid the foundation for resistance to change (Johnson, Scholes, and Whittington, 2005). Within a month of the announcement, the team leader had resigned. A new team leader was appointed and was tasked to lead the team through the change. The team started gradually becoming fragmented, staff sickness rates soared, and morale plummeted. The situation reached a crisis point by December 2005, by which time two more staff members had resigned. The majority of staff had taken sick leave, and the psychiatric liaison service was left uncovered for several days. A number of mental health patients in A E waited for hours, sometimes all night, to be seen by a mental health professional. The A E department laid a formal complaint about the liaison teams performance. In March 2005, following discussion with a union representative, the team took out a grievance against the team leader. The key issues of concern were the way the change process had been introduced, lack of two-way communication and the team leaders unsuitable task-oriented, directive leadership style. The team leader was suspended and the Trust commenced a lengthy investigation into the change process. The investigation continues to date. ANALYSIS Cameron and Green (2004) suggest McKinseys 7S model as a diagnostic tool to identify interconnected and related aspects of organisational change. The model is problem rather than solution focussed, and hence useful for pointing out retrospectively why change did not work. The weakness of the model is that it does not explicit identify drivers from the external environment and accordingly key forces have been described by way of explanation. According to Burke and Litwin (1992), the external environment is any outside condition or situation that influences the performance of the organisation. Systems, Staff and Strategy Systems refer to standardised policies and mechanisms that facilitate work, primarily manifested in the organisations reward systems, management information systems, and in such control systems as performance appraisal, goal and budget development, and human resource allocation. (Burke and Litwin, 1992) Systems are the mechanisms through which strategy is achieved. Strategy is how the organisation intends to achieve a purpose over an extended time scale. Johnson, Scholes, and Whittington (2005) link it directly to environment (industry structure), organisational structure, and corporate culture. Leaders are the executives and managers providing overall organisational direction and serving as behavioural role models for all employees. (Burke and Litwin, 1992) The systems that the service had in place to support the staff prior to the merger had functioned efficiently. The psychiatric liaison team had monthly team meetings, weekly ward rounds and supervision, and twice daily handovers to ensure high quality service. Teams in this context mean a group who share a common health goal and common objectives, determined by community needs, to the achievement of which each member of the team contributes, in accordance with his or her competencies and skill and in co-ordination with the functions of others. (WHO, 1984) Under the previous team leaders management, the team had achieved a mature and productive level of performance that fell within Tuckmans model of team development of a performing team. (Mullins, 2002) The leader demonstrated characteristics of an effective team leader (e.g. good communication) and ensured that the team members views were passed on to the management. (Marquis and Huston, 2003) The team also developed team specific performance indicators to fit the Trusts strategy, such as the goal to provide high quality care within four hours of service users presenting to the A E department. However, the new management of the merged hospitals did not take into account that the reduction in staff numbers would make it difficult for staff to find time to attend ward rounds and to supervise care. Lack of supervision had a negative impact on the quality of care provided, and staff shortages meant that the team did not reach the four-hour targets in A E department. The change process indicated a lack of sincere stakeholder consultation which would have alleviated the crisis in the department. (Iles and Sutherland, 2001) Structure and Style Structure is the arrangement of functions and people into specific areas and levels of responsibility, decision-making authority, communication, and relationships to assure effective implementation of the organisations mission and strategy. (Burke and Litwin, 1992) The NHS Leadership Qualities Framework (DOH, 2002, p34) suggests leading change through people with effective and strategic influencing is essential in a merger environment. This is supported by Johnson, Scholes and Whittington (2005) who suggest that strategic, transformational leadership is a key element within an organisation staffed by professionals and that a collaborative style is required to achieve transformational, lasting change. However, the new team leaders leadership style was autocratic and the team members were no longer consulted about matters concerning it, which was inappropriate in team nursing approach associated with collaborative patient centric care. Marquis and Huston (2003) suggest that a democratic leadership style works best with a mature experienced team with shared responsibility and accountability. The change in leadership style meant that the team felt disempowered and uninvolved in decision making which did not allow ownership of the change process to emerge. Furthermore, the flow of information to the team slowed down and the teams concerns about the change did not reach top management implying that communication channels in the new organisational structure were not functioning efficiently. Management style equally affects culture. Johnson, Scholes and Whittington (2005) state that culture is the taken for granted assumptions that are accepted by an organisation or team. These work routines are not explicit, but are essential for effective performance. Ignoring these as the new team leader did, reduces motivation and performance, and stiffens resistance to change. Skills Skills are the distinctive capabilities of key people. (Cameron and Green, 2003) The nature of the team membership implied a range of key skills interdependent on the other for effective performance. A problem area in the skills portfolio was information technology skills. The Trust managing the merged hospitals had introduced a Trust wide electronic patient record system in accordance with NHS requirements. (DOH, 2003) This was implemented simultaneously with the decision to extend the working hours. The change aimed to improve the service user experience by allowing staff a 24-hour access to service users care and crisis plans. (DOH, 2003) The staff shortage meant that team members did not receive appropriate training on the system and the use of the electronic patient record system became a source of frustration and confusion. Lack of computer skills contributed to staffs frustration and negative attitudes with the change process. Superordinate goals Superordinate goals are the longer term vision of the organisation and the shared values and guiding principles that that shape the future of the organisation and motivation achievement of strategy. (Cameron and Green, 2003) The teams superordinate goals were initially created during the four-week team building period and aligned with those of the larger organisation. The teams vision was to provide high quality, service user centred care. The team also considered change as a natural part of organisational development. However, the team became increasingly resistant to change when it felt that the organisation did not really care about its employees, their concerns, and the ultimate reason for the organisations purpose, being the patient. DISCUSSION OF CHANGE PROCESS Change management is art of influencing people and organisations in a desired direction to achieve an agreed future state to the benefit of that organisation and its stakeholders. (Cameron and Green, 2003) A number of models can be used to model a change management process. A popular model is Kurt Lewins forcefield analysis. A forcefield analysis is a useful tool to understand the driving and resisting forces in a change situation as a basis for change management. This technique identifies forces that might work for the change process, and forces that are against the change. Lewins model suggests that once these conflicting forces are identified, it becomes easier to build on forces that work for the change and reduce forces that are against the change (Cameron and Green, 2003). The difficulty is the assessment of strength or duration of a force, partlicularly when the human dimension is considered. The key resisting force in the change process was a lack of staff and poor leadership. The change process under discussion was largely motivated by external factors. However, due to poor project planning, Trust management failed to consider the internal factors that had a major impact on the change. In particular, the management failed to involve the necessary stakeholders at a local level to increase ownership of the change thus failed to consider the human dimension (Walton, 1999 and DOH, 2004). The new team leaders autocratic leadership style did not fit the requirements of the task, or the culture of the team and thus sowed the seeds of resistance to change. (Hogg and Vaughan, 2002). The poorly managed change process became costly to the Trust due to the loss of human resources, reduced staff morale and lowered the credibility of the management. The change left the psychiatric liaison team feeling betrayed, and individual team members traumatised. As the change process progressed, it became evident that a thorough analysis of current resources and various dimensions of organisational change had not been carried out (Johnson, Scholes and Whittington, 2005). The management had not prepared a clear plan for launching and executing the change at a local level. The NHS Modernisation Agency Improvement Leaders Guide (DOH, 2004) stresses the importance of taking into consideration the human aspect when planning a change project. Similarly, Walton (1999) argues that change initiatives should be thought through and planned as far as possible taking into account the psychological bonds that staff form with their work groups and their organisation as a whole. It follows then that no precautions had been taken to address resistance to change. Johnson, Scholes and Whittington, (2005) state that there should be a clear communication plan to state how information about the change project will be communicated inside and outside the organisation. The team members were not given an opportunity to challenge and test the change proposal, or clarify what aspects of the change they could or could not influence. (Walton, 1995) Fulop, Protsopsaltis et al, (2004) suggest that change project should be presented as an opportunity to improve the quality of performance and that clinicians should should be involved on a consultative basis. Team members were aware of the consequences of extending the hours of operation without increasing the resources, however, there were no systems in place to communicate these views to the Trust management, a key aspect of the change process. The lack of key stakeholder involvement in the change meant that the management did not have access to the psychiatric liaison teams valuable experience on the immediate and wider implications of cutting down resources. (Henderson, 2002) The team members felt that their concerns about the lack of resources had not been taken seriously, and this inevitably led to a feeling that the Trust did not care about its employees or their views. Strong emotions such as anger and frustration were expressed by the team members. The lack of formal communication channels, meant that the team members took them out on each other. Johnson, Scholes and Whittington, (2005) confirm that at times of change, rumours, gossip and storytelling increases in importance and that team members engage in countercommunication, thus unconsiously spreading distrust, suspicion and negativity which leads to lowered staff morale and job satisfaction. Although the rationale for change was clear to everyone, the change was executed at such short notice that the team members did not have time to develop strategies to deal with it. The NHS Improvement Leaders Guide to Managing the Human Dimension of Change (DOH, 2004) suggests that clinicians go through phases of shock, denial, anger, betrayal, conformance and understanding before they finally develop comitment to the change. The team members were left in a state of shock after the service managers initial announcement of the impending change in July 2004 and then moved into a state of denial. The general opinion was that the management would sooner or later realise that the change could not be executed without increasing the resources and accordingly delayed the change process until more staff would be employed. When there was no indication of this in the weeks that followed, the team members became demotivated. The team failed to move on to the next stages in their reactions to cha nge, and commitment to the change process did not develop. The team leaders task-oriented leadership style did not suit the context of the change process, and partly contributed to its failing. Cameron and Green (2003) suggest that leadership will be most effective when the leaders leadership style, the subordinates preferred leadership style and the requirements of the task fit together. A directive leadership style therefore is ineffective if the subordinates preferred leadership style is democratic, even though the task is well defined within tight parameters. In addition, Hogg and Vaughan (2002) argued that the most effective leaders are those who are able to combine task and socio-emotional leadership styles, and organise team members to work towards achieving goals at the same time promoting harmonious relationships. The new team leader paid no attention to the team culture and failed to communicate to management about the impending issue. Johnson, Scholes and Whittington (2005) suggest that power is a key element in a change process. Power is the ability of individuals to persuade or coerce others into following a course of action. The new team leaders source of power was based on his hierarchal position in the Trust rather than on expertise or knowledge as shown by the previous team leader. The team members did not consider that the new team leader possessed appropriate expertise or personal characteristics. The team leader exercised coercion which was met with resistance by the team and for this reason the team members lacked respect for him. He was seen as an executor of decisions made by the management. The new team leader appeared to be more concerned about a successful completion of the change, was target driven and lacked sensitivity to employees feelings and concerns. The team leader used his positional power in a negative way, filtered information and gave the management a distorted view of how the staff were coping with the change process. The relationship between the team leader and the staff members eventually deteriorated to a point where communication broke down. Two staff members went on a long term sick leave, and two other staff members resigned. Following a meeting with a union representative in March 2005 the team members, including those who had resigned, made a decision to take grievance out against the teamleader. The key issues brought up in the meeting were the way the change had been introduced, poor project management and the team leaders autocratic management style (Walton, 1999). Back to: Essay Examples CONCLUSION In conclusion, lack of stakeholder involvement, poor project planning and the teamleaders unsuitable leadership style lead to the psychiatric liaison team becomimg fragmented, and resistant to change. No systems were put in place to ensure two-way communication with the employees. Lack of communication reduced the staffs commitment to, and ownership of the change, and lead to a lower quality service provision and increased long waits in A E. The poorly managed change process became costly to the Trust due to loss of trained human resources, staff morale and credibility of the management. Similar incidents occurred in other areas of the hospital indicating that the change processes associated with the merger had created organisational wide problems that were indicative of failure at a top management and strategic level. Strategic leadership is a key element of the change process. A successful merger will only be achieved with consistent communication and the establishment of a vision that percolates throughout an organisation as a basis for effective change to realise the stated benefits of all stakeholders. References Brooks, I. (2002) The Role of Ritualistic Ceremonial in Removing Barriers between Subcultures in the NHS. Journal of Advanced Nursing. Volume 38, 4. Burke, W. W. and Litwin, G H. (1992) A Causal Model of Organisational Performance and Change. Journal of Management. Volume 18, 3. Cameron, E. and Green, M. (2004) Making Sense of Change Management. Kogan Page. Carr, D. K., Hard, K. J. and Trahant, W. J. (1996) Managing The Change Process: A Field Book For Change Agents, Consultants, Team Members And Re-Engineering Managers. McGraw-Hill. Crawford D., Rutter M. Thelwall, S. (2003) User Involvement In Change Management: A Review Of The Literature. National Co-ordinating Centre for NHS Service Delivery and Organisation. Davies H. T. O., Nutley, S. M. and Mannion, R. (2000.) Organisational Culture and Quality of Health Care. Quality in Health Care. Volume 9. DOH (1998) A First Class Service: Quality in the New NHS. Department of Health. The Stationery Office DOH (2000) The NHS Plan. Department of Health. The Stationery Office DOH (2001) National Service Framework for Mental Health. Department of Health. The Stationery Office. DOH (2002) NHS Leadership Qualities Framework. www.nhsleadershipqualities.nhs.uk Accessed 4 July 2005. DOH (2002) Star Ratings System for Hospital Performance Has Improved Services For Patients. NHS Modernisation Agency. www.dh.gov.uk. Accessed 4 July 2005. DOH (2003) National Programme for IT Announces Further Contracts to Run NHS Care Record Services. www.dh.gov.uk. Accessed 4 July 2005. DOH (2004) NHS Modernisation Agency Improvement Leaders Guide. www.modern.nhs.uk. Accessed 4 July 2005. ESHT. (2000) Safeguarding Hospitals in East Sussex: Consultation Document. www.esht.nhs.uk. Accessed 4 July 2005. ESHT. (2002) Merger of Hastings and Rother NHS Trust and Eastbourne Hospitals NHS Trust. www.esht.nhs.uk. Accessed 4 July 2005. Fulop, N., Protopsaltis, G. King, A. Allen, P. Hutchings, A. and Normand, C. (2002) Process and Impact of Mergers of NHS Trusts: Multicentre Case Study and Management Cost Analysis. British Medical Journal. Volume 325. Fulop, N., Protopsaltis, G. King, A. Allen, P. Hutchings, A. and Normand, C. (2004) Changing Organisations: Study of the context and Processes of Mergers of Healthcare Providers in England. Elsevier Ltd. Garside P. (1999) Evidence Based Mergers? British Medical Journal. Volume 318. Henderson, E. (2002) Communication and Managerial Effectiveness. Nursing Management. Volume 9, 9. Higgs, M. and Rowland, D. (2000) Building Change Leadership Capability: The Quest for Change Competence. Journal of Change Management. Volume 1 Number 2. Heron, J. (1999) The Complete Facilitators Handbook. Kogan Page Limited. Hogg, M. and Vaughan, G. (2002) Social Psychology. Prentice Hall. Iles, V. and Sutherland, K. (2001) Managing Change in the NHS: Organisational Change. NHS Service Delivery and Organisation. Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy. Text and Cases. Seventh Edition. Prentice Hall. Marquis, B. L. and Huston, C. J. (2003) Leadership Roles and Management Functions in Nursing. Lippincott, Williams and Wilkins. Miller, D. (2002) Successful Change Leaders: What Makes Them? What Do They Do That Is Different? Journal of Change Management. Volume 2, 4. Mullins, L. J. (2002) Management and Organisational Behaviour. Pitman Publishing. Stock, J. (2002) Case Study: Hastings and Rother NHS Trust. NHS Modernisation Agency. www.modern.nhs.uk. Accessed 4 July 2005. RCP. (2004) Psychiatric Services To Accident And Emergency Departments. Royal College of Psychiatrists Council Report CR118. London. Stroebe, W. and Diehl, M. (1994) Why Groups Are Less Effective Than Their Members: On Productivity Losses In Idea-Generating Groups. European Review of Social Psychology, Volume 5. Studin, I. (1995) Strategic Healthcare Management. Irwin Professional Publishing. Thomas, N. (2004) The John Adair Handbook of Leadership and Management. Thorogood Publishing. UHCW. (2005). Coventry City Centre AE Department is Being Relocated to Walsgrave Hospital from Saturday 15th Jan. www.uhcw.nhs.uk. Accessed 4 July 2005. Walton, M. (1995) Managing Yourself On and Off the Ward. Blackwell Science Ltd. Webster, R. (2001) An Assessment of the Substance Misuse Treatment Needs of WHO (1984) Glossary of Terms Used in the Health for All. World Health Organisation Series No. 1 8.

Teaching Philosophy Statement :: School Education Teachers Essays

Teaching Philosophy Statement â€Å"People rarely succeed unless they have fun in what they are doing.† (Dale Carnegie) This quote best fits my views toward education. I feel that a majority of students, today, dread going to school and no longer look at it with a positive mentality. I believe this attitude toward schools is why overall grade performance has decreased and United States students rank lower when compared to students of foreign countries. I want to change all this, at least, in my classroom. I want to restore the positive energy and ambition that some students have lost in education. I want students in my classroom to thirst for new knowledge and have a productive and enjoyable time doing so. I personally believe that students, at all age levels, do their best work, and get more involved, when they are educated in an interesting, creative, and hands-on environment. My aspect towards which philosophies to use in education is eclectic. I predominately agree with the Progessivist theory because it is student centered and perceives students as individuals. I believe that these individual needs should be expressed and accommodated in the classroom. I also feel its important for the educational environment to include a democratic process, where students have a chance to voice their opinions about the material they will learn and the rules that they must follow. I feel that when students help direct their own path, that they gain more respect in the classroom and increase their drive to learn. Another factor I’m akin to about using Progressivism in the classroom is that it is experience-centered and deals with actual problems that students face in life. I agree with John Dewey’s belief that students learn more by doing because it has meaning. An additional belief that Dewey and myself consider vital is that students should learn how to apply previously learned information and skills to solve new issues. This teaches students’ critical thinking skills and problem solving methods. I also favor the Essentialist’s philosophy because it has a strong curriculum based around the traditional subjects of reading, math, and science. I think core curriculum furnishes students with a strong foundation, which they can build upon as they continue to learn.

daisys contribution to the great gatsby :: essays research papers

In one of the greatest works of the Twentieth Century, "The Great Gatsby" by F.Scott Fitzgerald, there are many dynamic and round characters which greatly add to the story's theme. One character, Daisy Fay Buchannon, is made essential by way of her relation to the theme. With her multi-dimensional personality and relation to the conflicts, she becomes needed in order to convey the meaning. Not only this, but she is also an important part of the plot. Daisy Buchannon is a round and dynamic character with many different sides to her personality. Early on in the book, she is portayed as sweet and innocent. Her white and seemingly floating dress appeals to Nick in this way. She grew up as "the most popular of all the young girls in Louisville." Even then she dressed in white. Daisy also keeps a daughter around as a show toy. Whenever company comes over, she beckons for the little girl to come and put on a little act for everyone. This is signifies her life. She is kept in the closet until it's time to show off for company. Daisy becomes radiant and personable. When everyone has gone, she is a bored housewife, of no importance to the world wondering aloud what she is going to do with the rest of her life. She appears to be bored yet innocent and harmless. Yet her innocense is false. Simply a materialistic young girl and has little mind of her own is underneath all of that covering. Daisy rediscovers her love with Gatsby because of his nice shirts and large house. Daisy has been well trained in a rich family. She has grown up with all of the best. When Gatsby failed to contact her, she went off and married another man, without evening having heard word from Gatsby. All of these many and round characteristics add complications to the plot and dimension to the meaning she adds to the book. The afore mentioned characteristics also help to create some of the main conflicts. Daisy was involved in the conflict between her and Tom. Tom had a mistress and Daisy was upset by it. Another conlfict is her love affair with Gatsby. Her appearent sweetness and innocence allow Gatsby to fall in love with her. But her impatience and ingorance of true love or the meaning of truth or compassion allow her to flawlessly marry Tom, without a sober thought of Gatsby. He falls for her, which leads up to the futher conflict. The conflict is, whether or not she will fall in love with Gatsby. Gatsby is still in love with her

Humor in Dickens Tale of Two Cities :: essays research papers

A Tale of Two Cities Frequently in literature, humor is added in scenes to make them more interesting and more appealing to readers. Often times underneath the humorous covers lay a much more serious principle. Charles Dickens does exactly this in A Tale of Two Cities, by making slight comedy of issues such as democracy, the lower class, and spousal abuse. In A Tale of Two Cities, the actions of Jerry Cruncher, while essentially very humorless, may seem peculiarly funny to some people. The events that occur in chapter one of book two, concerning Mrs. Cruncher, is an appropriate example of this idea. In this scene, Jerry Cruncher yells at his wife because he thinks she was praying against him. To start with, because of this accusations obvious ridiculousness, it strikes readers as comical. One may even argue that he didn’t actually believe this, but maybe he was just bored and finds joy in harassing his wife. To say such silly things out of boredom also may hit someone as amusing. What generally makes this scene humorous is that Cruncher is so unjustified in yelling at his wife for such an absurd thing, and furthermore, he lacks any real evidence that she was doing what he accuses her of doing. While this scene may seem like a comical one, with a silly husband, it is really calling attention to verbal abuse to wives. It is palpable that Cruncher has no respect whatsoever for his wife. At the time of this book, this was a common situation so either people did not notice the seriousness because of the humor that is masking it, or it was an every day happenning for them. When Cruncher wakes up to find Mrs Cruncher praying (in reality praying for him), he reacts by throwing a muddy shoe at her. This notion may also seem like a funny one to readers. Because the idea of somebody getting hit in the head by a muddy shoe can be humorous, if used in an appropriate situation, such as a TV show or a movie, it may also seem funny in this scene. The realness of the situation can be easily overlooked. When Dickens adds these unexplainable events, it may strike some as funny because his actions are so unjustified and random.

Congo Poverty

Poverty has worsened in the Republic of Congo since the 1980s and half the country’s people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the country’s poor people (64. 8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas.Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit. The country’s turbulent history — a troubled transition from centralized planning under a Marxist government to a market economy, together with economic mismanagement, military coups and brutal civil conflict during th e 1990s — have all left their marks. The vital national rail line and adjacent rural roads forming the Congo's economic lifeline were ruined.At the height of the conflict, about one third of the country's people were displaced. The chronic financial crisis became acute and the financial sector came close to collapse. Poverty became deeper in the rural areas of the Congo where poor people are now powerless, vulnerable and isolated. Transportation costs are very high which seriously hampers small producers’ access to markets. HIV/AIDS affects 5. 3 per cent of the population, but affects the 15-49 year age group the most and is an obstacle to reducing poverty in the Congo.An estimated 90,000 adults and children were living with HIV/AIDS at the end of 2003. The government supports a multi-agency initiative implementing a ten-year programme to assist people living with HIV/AIDS. Who are the Congo's rural poor people? Although half the country’s people live below the poverty line, the poorest people are in rural areas where they earn a livelihood as are small-scale farmers and fishers. There are also poor people living in peri-urban areas who have no access to land. Because of the low population density in rural areas, access to land is not a major problem for most rural people.But in peri-urban areas, where small plots can be profitable, land has become a scarce resource, and people without access to land or off-farm employment are the poorest of the poor. The most vulnerable of all poor people are young people and women, who are the primary agricultural producers and processors. Where are they? Poverty is most severe in the Congo's rural areas where people are more isolated and there is little investment. Why are they poor? Despite the country’s huge potential, there are several causes of the poverty in the Congo: * microfinance in rural areas is almost non-existent; low agricultural productivity as a result of traditional cultivation m ethods, insufficient use of inputs such as improved seeds and planting materials and fertilizers; * vehicles, access roads, crossings and navigation channels are in very poor condition which makes transport and other costs high; * difficulties in marketing because of weak collection and distribution organizations, basic processing equipment and a frail communication system connecting producers, traders and consumers. Not to be mixed with the neighboring Republic of Congo, the Democratic Republic of the Congo has become the poorest country in the world as of 2010.Democratic Republic of the Congo was known as Zaire until 1997. Congo is the largest country in the world that has French as an official language – the population of D. R Congo is about six million larger than the population of France (71 million people in D. R Congo vs 65 million in France). The Second Congo War beginning in 1998 has devastated the country. The war that involves at least 7 foreign armies is the deadl iest conflict in the world since World War II – by 2008 the Second Congo War and its aftermath had killed 5. 4 million people. Congo Poverty Poverty has worsened in the Republic of Congo since the 1980s and half the country’s people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the country’s poor people (64. 8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas.Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit. The country’s turbulent history — a troubled transition from centralized planning under a Marxist government to a market economy, together with economic mismanagement, military coups and brutal civil conflict during th e 1990s — have all left their marks. The vital national rail line and adjacent rural roads forming the Congo's economic lifeline were ruined.At the height of the conflict, about one third of the country's people were displaced. The chronic financial crisis became acute and the financial sector came close to collapse. Poverty became deeper in the rural areas of the Congo where poor people are now powerless, vulnerable and isolated. Transportation costs are very high which seriously hampers small producers’ access to markets. HIV/AIDS affects 5. 3 per cent of the population, but affects the 15-49 year age group the most and is an obstacle to reducing poverty in the Congo.An estimated 90,000 adults and children were living with HIV/AIDS at the end of 2003. The government supports a multi-agency initiative implementing a ten-year programme to assist people living with HIV/AIDS. Who are the Congo's rural poor people? Although half the country’s people live below the poverty line, the poorest people are in rural areas where they earn a livelihood as are small-scale farmers and fishers. There are also poor people living in peri-urban areas who have no access to land. Because of the low population density in rural areas, access to land is not a major problem for most rural people.But in peri-urban areas, where small plots can be profitable, land has become a scarce resource, and people without access to land or off-farm employment are the poorest of the poor. The most vulnerable of all poor people are young people and women, who are the primary agricultural producers and processors. Where are they? Poverty is most severe in the Congo's rural areas where people are more isolated and there is little investment. Why are they poor? Despite the country’s huge potential, there are several causes of the poverty in the Congo: * microfinance in rural areas is almost non-existent; low agricultural productivity as a result of traditional cultivation m ethods, insufficient use of inputs such as improved seeds and planting materials and fertilizers; * vehicles, access roads, crossings and navigation channels are in very poor condition which makes transport and other costs high; * difficulties in marketing because of weak collection and distribution organizations, basic processing equipment and a frail communication system connecting producers, traders and consumers. Not to be mixed with the neighboring Republic of Congo, the Democratic Republic of the Congo has become the poorest country in the world as of 2010.Democratic Republic of the Congo was known as Zaire until 1997. Congo is the largest country in the world that has French as an official language – the population of D. R Congo is about six million larger than the population of France (71 million people in D. R Congo vs 65 million in France). The Second Congo War beginning in 1998 has devastated the country. The war that involves at least 7 foreign armies is the deadl iest conflict in the world since World War II – by 2008 the Second Congo War and its aftermath had killed 5. 4 million people.

Communication and Customer Service Essay

The time that I was not satisfied with a service is the time I rented movies at the local video store. My problem had nothing to with the experience or how I was treated during my rental. My complaint came the day after when I returned the movies. When I return movies I always bring them back hours before they are due and I either put them in the back drop off or the front drop off, I rarely go into the store to return them. It was around 1pm when the movies were returned and later on that day I got a phone call from the video store around 7pm with a message that my rentals were late. I told the employee that I returned them in the back drop off and to check it. Well this same type of situation happened to me 3 weeks in a row. The 3rd time was the last straw so the next time I rented videos I made a complaint and told them how I felt and where I always drop the movies off when I return them. The complaint I made was delivered in a nice, peaceful verbal manner. Since then I have no problems with getting phone calls for movies that aren’t late. I spoke to the employee directly so therefor I didn’t send them an email about my complaint. If I did send an email it would be an assertive communication style email. It would be written professional and state my expectations of the company. I would not label or judge anyone or the company in any way in the email.

Modernization in Filipino Women Essay

For centuries, Filipino women have thought themselves of being dominated by men. From the Spanish era to the American colonization, they were brought up to believe that men are leaders in society and that they are subordinate to them [men]. This therefore affects their views on femininity. It has been said in Johanna Francisco’s Essence of a Filipino Woman that women in the Philippines are luckier among women of other countries in Asia. This has been so because men in Philippine society appreciate and honor them. In fact, it is being shown on how they [women] are permitted to educate themselves, work, and possess belongings which are prohibited [or not normal] in other Asian countries. But above all, it is primarily because of their character or â€Å"role† as a [loving] mother. How would one know what a Filipina is? Well, a Filipino woman is described as shy, reserved, prim, and discreet. She is cautious, bashful, charming, and meek. She could either be â€Å"Mestiza†, â€Å"Chinita†, or â€Å"Morena†. She is a lover, and, at times of trouble, a fighter. She, by nature, possesses a strong faith. She may not admit her being religious, but deep inside, she trusts in God’s loving power. It is being seen on how she always puts herself in the care of the Lord and prays for everybody she loves. She thinks of other people first before herself. She plays different roles in the society. According to Francisco, â€Å"she is a considerate daughter, a loyal friend, and a supportive and loving wife?. She is the driving force in the family, in a marriage, or in a relationship?. But for the most part, she is dignified†. Francisco also describes her as being humorous. She laughs a lot, making it one of her best asset. She is also an optimistic person who always finds â€Å"positive† things in â€Å"dire situations†. This paper talks about how Filipino women morality has been changed or influenced by modernization, therefore losing the real Filipina within. It tackles and touches on issues that are degrading to Filipino women. It has five major parts. The first would be the definition of morality and modernization, with an explanation of the connection between the two. Next is the evolution of Filipino women which starts from the very beginning of Philippine history. This would include mainly Filipino women of yesterday, and Filipino women of today. The third would be the beginning of modernization in the Philippines. This part discusses how modernization entered our country. The fourth would be Filipino women’s response to the fast growing modernization, and the last talks on the effects it [modernization] has given to Filipino women, specifically, their morality. The last pages of this paper would include a researched survey on what young adults of Silliman University of Dumaguete City, specifically from the College of Business Administration, thinks about modern Filipina morals as influenced by fast westernization of the Philippines. Modernization in the Philippines The Philippines has not been considered different from other countries. Like the countries in Africa and Asia (particularly southeast Asia), it has gone through experiences that deeply influenced Filipino customs and beliefs. It all began from the Spanish colonization to the American era to the commonwealth years and to the decades of independence that the Philippines has slowly changed its people due to factors of modernity such education, mass media, technological advancement, and the like. These changes are seen most commonly in the urban areas such as the cities and larger towns. It is in these areas where westernization is concentrated brought about by television, radio, and news papers. The impact of modernization in the Philippines has been â€Å"persuasive† since the first ever colonizer stepped into its lands. The Philippines’ attempt to compete in the highly modernized world can greatly affect the attitude of women today. However, according to a Filipino psychologist, the Filipinos have this â€Å"split-level personality. † This personality explains that some values of a Filipino remain the same even though some of his or her outlooks and aspects have been modernized. But this greatly depends on how well a person weigh things over. If he/she prefers modernization more than tradition, the â€Å"split-level personality† thing dissolves. This has been evidenced by Filipino women’s responses to modernization.

Hotel Industry

Introduction In the Introduction I have researched a given division of the Hotel area In Kolkata i. e. extravagance storing up of Hotels. The paper settled on the present Macro Business in India and its connection to the friendliness business. The focuses are as runs with:- Macro Environment may be depicted as the major outside and uncontrollable segments that impacts a conglomeration's choice settling on and effects its choice making and approach. PESTEL) Political, Social, Economical, Technological, Environmental, Legal investigation of Luxury Collection of Hotels. Evaluation of PESTEL examination Negative and Positive Aspects. Main Body †¢Political issues that happen for the abundance lodgings are the strikes that happen consistently. The clients are hesitant to visit and thusly drop reservations and lodgings run on occurrences. The foundations of certain structures are also an issue on the grounds that the promoters does not contemplate further frameworks as bids hail from t op power.Thusly structures are not made and the zone moves to working in the direction of inching toward getting pummeled decimating occupations of different individuals. †¢The Economical issues may be the sponsorship imperfections made watching the reach now clients starting from outside in particular complete visitors they need to stay in a wealth lodge that is composed close-by shade and in a spot where the street unite with the generally speaking city.For instance let's take a river side hotel which is situated in Kolkata as an example, the separation is essentially far at a partition from the runway or to the suburbs to the city so standard if the visitor has a get-as one kept inside the city he should leave early by a hour or two to finish the specific terminus on time which winds up being essentially a nervousness. Yet for a uxury hotel, it is essentially coordinated amidst the shed and the city so its much supportive for the visitor to stay in an important indulgence ke eping up which at the same focus is moreover segregated at a partitioning from every spot of the confusion which about bargains to manage generous situations. †¢The Social issues may be impeccable for an occasion completion of the line for the most part social occasions as it moreover incorporates I. T. arts and where there is a touch of progress individuals can furthermore encounter the certain underpinnings as the city Kolkata incorporates academic castles case in point British space offices and Queen Elizabeth's Victoria Memorial. So clients can encounter both forward and bona fide being. As the city is not rural based hence it has appositive impact. Here the customers can like both expert and private necessities. Summation:- The report thoroughly recognizes the PESTEL examination and its unavoidable finishes influence on the client cooperation.What are the various meanders being undertaken and what are the notable things and its suspected organize beginning from the foundat ion till the prodding position. How the whole cordiality business influences the business redesign as an entire degree that Macro Environment determining the budgetary and the political issues as the central issue. At whatever time its all stated and done the examination insists if the steps taken are gainful or setback acknowledged.

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).