Sunday, August 18, 2019
A Tale of Two Cities Frequently in literature, humor is added in scenes to make them more interesting and more appealing to readers. Often times underneath the humorous covers lay a much more serious principle. Charles Dickens does exactly this in A Tale of Two Cities, by making slight comedy of issues such as democracy, the lower class, and spousal abuse. In A Tale of Two Cities, the actions of Jerry Cruncher, while essentially very humorless, may seem peculiarly funny to some people. The events that occur in chapter one of book two, concerning Mrs. Cruncher, is an appropriate example of this idea. In this scene, Jerry Cruncher yells at his wife because he thinks she was praying against him. To start with, because of this accusations obvious ridiculousness, it strikes readers as comical. One may even argue that he didnÃ¢â¬â¢t actually believe this, but maybe he was just bored and finds joy in harassing his wife. To say such silly things out of boredom also may hit someone as amusing. What generally makes this scene humorous is that Cruncher is so unjustified in yelling at his wife for such an absurd thing, and furthermore, he lacks any real evidence that she was doing what he accuses her of doing. While this scene may seem like a comical one, with a silly husband, it is really calling attention to verbal abuse to wives. It is palpable that Cruncher has no respect whatsoever for his wife. At the time of this book, this was a common situation so either people did not notice the seriousness because of the humor that is masking it, or it was an every day happenning for them. When Cruncher wakes up to find Mrs Cruncher praying (in reality praying for him), he reacts by throwing a muddy shoe at her. This notion may also seem like a funny one to readers. Because the idea of somebody getting hit in the head by a muddy shoe can be humorous, if used in an appropriate situation, such as a TV show or a movie, it may also seem funny in this scene. The realness of the situation can be easily overlooked. When Dickens adds these unexplainable events, it may strike some as funny because his actions are so unjustified and random.
Saturday, August 17, 2019
Poverty has worsened in the Republic of Congo since the 1980s and half the countryÃ¢â¬â¢s people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the countryÃ¢â¬â¢s poor people (64. 8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas.Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit. The countryÃ¢â¬â¢s turbulent history Ã¢â¬â a troubled transition from centralized planning under a Marxist government to a market economy, together with economic mismanagement, military coups and brutal civil conflict during th e 1990s Ã¢â¬â have all left their marks. The vital national rail line and adjacent rural roads forming the Congo's economic lifeline were ruined.At the height of the conflict, about one third of the country's people were displaced. The chronic financial crisis became acute and the financial sector came close to collapse. Poverty became deeper in the rural areas of the Congo where poor people are now powerless, vulnerable and isolated. Transportation costs are very high which seriously hampers small producersÃ¢â¬â¢ access to markets. HIV/AIDS affects 5. 3 per cent of the population, but affects the 15-49 year age group the most and is an obstacle to reducing poverty in the Congo.An estimated 90,000 adults and children were living with HIV/AIDS at the end of 2003. The government supports a multi-agency initiative implementing a ten-year programme to assist people living with HIV/AIDS. Who are the Congo's rural poor people? Although half the countryÃ¢â¬â¢s people live below the poverty line, the poorest people are in rural areas where they earn a livelihood as are small-scale farmers and fishers. There are also poor people living in peri-urban areas who have no access to land. Because of the low population density in rural areas, access to land is not a major problem for most rural people.But in peri-urban areas, where small plots can be profitable, land has become a scarce resource, and people without access to land or off-farm employment are the poorest of the poor. The most vulnerable of all poor people are young people and women, who are the primary agricultural producers and processors. Where are they? Poverty is most severe in the Congo's rural areas where people are more isolated and there is little investment. Why are they poor? Despite the countryÃ¢â¬â¢s huge potential, there are several causes of the poverty in the Congo: * microfinance in rural areas is almost non-existent; low agricultural productivity as a result of traditional cultivation m ethods, insufficient use of inputs such as improved seeds and planting materials and fertilizers; * vehicles, access roads, crossings and navigation channels are in very poor condition which makes transport and other costs high; * difficulties in marketing because of weak collection and distribution organizations, basic processing equipment and a frail communication system connecting producers, traders and consumers. Not to be mixed with the neighboring Republic of Congo, the Democratic Republic of the Congo has become the poorest country in the world as of 2010.Democratic Republic of the Congo was known as Zaire until 1997. Congo is the largest country in the world that has French as an official language Ã¢â¬â the population of D. R Congo is about six million larger than the population of France (71 million people in D. R Congo vs 65 million in France). The Second Congo War beginning in 1998 has devastated the country. The war that involves at least 7 foreign armies is the deadl iest conflict in the world since World War II Ã¢â¬â by 2008 the Second Congo War and its aftermath had killed 5. 4 million people. Congo Poverty Poverty has worsened in the Republic of Congo since the 1980s and half the countryÃ¢â¬â¢s people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the countryÃ¢â¬â¢s poor people (64. 8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas.Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit. The countryÃ¢â¬â¢s turbulent history Ã¢â¬â a troubled transition from centralized planning under a Marxist government to a market economy, together with economic mismanagement, military coups and brutal civil conflict during th e 1990s Ã¢â¬â have all left their marks. The vital national rail line and adjacent rural roads forming the Congo's economic lifeline were ruined.At the height of the conflict, about one third of the country's people were displaced. The chronic financial crisis became acute and the financial sector came close to collapse. Poverty became deeper in the rural areas of the Congo where poor people are now powerless, vulnerable and isolated. Transportation costs are very high which seriously hampers small producersÃ¢â¬â¢ access to markets. HIV/AIDS affects 5. 3 per cent of the population, but affects the 15-49 year age group the most and is an obstacle to reducing poverty in the Congo.An estimated 90,000 adults and children were living with HIV/AIDS at the end of 2003. The government supports a multi-agency initiative implementing a ten-year programme to assist people living with HIV/AIDS. Who are the Congo's rural poor people? Although half the countryÃ¢â¬â¢s people live below the poverty line, the poorest people are in rural areas where they earn a livelihood as are small-scale farmers and fishers. There are also poor people living in peri-urban areas who have no access to land. Because of the low population density in rural areas, access to land is not a major problem for most rural people.But in peri-urban areas, where small plots can be profitable, land has become a scarce resource, and people without access to land or off-farm employment are the poorest of the poor. The most vulnerable of all poor people are young people and women, who are the primary agricultural producers and processors. Where are they? Poverty is most severe in the Congo's rural areas where people are more isolated and there is little investment. Why are they poor? Despite the countryÃ¢â¬â¢s huge potential, there are several causes of the poverty in the Congo: * microfinance in rural areas is almost non-existent; low agricultural productivity as a result of traditional cultivation m ethods, insufficient use of inputs such as improved seeds and planting materials and fertilizers; * vehicles, access roads, crossings and navigation channels are in very poor condition which makes transport and other costs high; * difficulties in marketing because of weak collection and distribution organizations, basic processing equipment and a frail communication system connecting producers, traders and consumers. Not to be mixed with the neighboring Republic of Congo, the Democratic Republic of the Congo has become the poorest country in the world as of 2010.Democratic Republic of the Congo was known as Zaire until 1997. Congo is the largest country in the world that has French as an official language Ã¢â¬â the population of D. R Congo is about six million larger than the population of France (71 million people in D. R Congo vs 65 million in France). The Second Congo War beginning in 1998 has devastated the country. The war that involves at least 7 foreign armies is the deadl iest conflict in the world since World War II Ã¢â¬â by 2008 the Second Congo War and its aftermath had killed 5. 4 million people.
Friday, August 16, 2019
The time that I was not satisfied with a service is the time I rented movies at the local video store. My problem had nothing to with the experience or how I was treated during my rental. My complaint came the day after when I returned the movies. When I return movies I always bring them back hours before they are due and I either put them in the back drop off or the front drop off, I rarely go into the store to return them. It was around 1pm when the movies were returned and later on that day I got a phone call from the video store around 7pm with a message that my rentals were late. I told the employee that I returned them in the back drop off and to check it. Well this same type of situation happened to me 3 weeks in a row. The 3rd time was the last straw so the next time I rented videos I made a complaint and told them how I felt and where I always drop the movies off when I return them. The complaint I made was delivered in a nice, peaceful verbal manner. Since then I have no problems with getting phone calls for movies that arenÃ¢â¬â¢t late. I spoke to the employee directly so therefor I didnÃ¢â¬â¢t send them an email about my complaint. If I did send an email it would be an assertive communication style email. It would be written professional and state my expectations of the company. I would not label or judge anyone or the company in any way in the email.
Thursday, August 15, 2019
For centuries, Filipino women have thought themselves of being dominated by men. From the Spanish era to the American colonization, they were brought up to believe that men are leaders in society and that they are subordinate to them [men]. This therefore affects their views on femininity. It has been said in Johanna FranciscoÃ¢â¬â¢s Essence of a Filipino Woman that women in the Philippines are luckier among women of other countries in Asia. This has been so because men in Philippine society appreciate and honor them. In fact, it is being shown on how they [women] are permitted to educate themselves, work, and possess belongings which are prohibited [or not normal] in other Asian countries. But above all, it is primarily because of their character or Ã¢â¬Å"roleÃ¢â¬ as a [loving] mother. How would one know what a Filipina is? Well, a Filipino woman is described as shy, reserved, prim, and discreet. She is cautious, bashful, charming, and meek. She could either be Ã¢â¬Å"MestizaÃ¢â¬ , Ã¢â¬Å"ChinitaÃ¢â¬ , or Ã¢â¬Å"MorenaÃ¢â¬ . She is a lover, and, at times of trouble, a fighter. She, by nature, possesses a strong faith. She may not admit her being religious, but deep inside, she trusts in GodÃ¢â¬â¢s loving power. It is being seen on how she always puts herself in the care of the Lord and prays for everybody she loves. She thinks of other people first before herself. She plays different roles in the society. According to Francisco, Ã¢â¬Å"she is a considerate daughter, a loyal friend, and a supportive and loving wife?. She is the driving force in the family, in a marriage, or in a relationship?. But for the most part, she is dignifiedÃ¢â¬ . Francisco also describes her as being humorous. She laughs a lot, making it one of her best asset. She is also an optimistic person who always finds Ã¢â¬Å"positiveÃ¢â¬ things in Ã¢â¬Å"dire situationsÃ¢â¬ . This paper talks about how Filipino women morality has been changed or influenced by modernization, therefore losing the real Filipina within. It tackles and touches on issues that are degrading to Filipino women. It has five major parts. The first would be the definition of morality and modernization, with an explanation of the connection between the two. Next is the evolution of Filipino women which starts from the very beginning of Philippine history. This would include mainly Filipino women of yesterday, and Filipino women of today. The third would be the beginning of modernization in the Philippines. This part discusses how modernization entered our country. The fourth would be Filipino womenÃ¢â¬â¢s response to the fast growing modernization, and the last talks on the effects it [modernization] has given to Filipino women, specifically, their morality. The last pages of this paper would include a researched survey on what young adults of Silliman University of Dumaguete City, specifically from the College of Business Administration, thinks about modern Filipina morals as influenced by fast westernization of the Philippines. Modernization in the Philippines The Philippines has not been considered different from other countries. Like the countries in Africa and Asia (particularly southeast Asia), it has gone through experiences that deeply influenced Filipino customs and beliefs. It all began from the Spanish colonization to the American era to the commonwealth years and to the decades of independence that the Philippines has slowly changed its people due to factors of modernity such education, mass media, technological advancement, and the like. These changes are seen most commonly in the urban areas such as the cities and larger towns. It is in these areas where westernization is concentrated brought about by television, radio, and news papers. The impact of modernization in the Philippines has been Ã¢â¬Å"persuasiveÃ¢â¬ since the first ever colonizer stepped into its lands. The PhilippinesÃ¢â¬â¢ attempt to compete in the highly modernized world can greatly affect the attitude of women today. However, according to a Filipino psychologist, the Filipinos have this Ã¢â¬Å"split-level personality. Ã¢â¬ This personality explains that some values of a Filipino remain the same even though some of his or her outlooks and aspects have been modernized. But this greatly depends on how well a person weigh things over. If he/she prefers modernization more than tradition, the Ã¢â¬Å"split-level personalityÃ¢â¬ thing dissolves. This has been evidenced by Filipino womenÃ¢â¬â¢s responses to modernization.
Introduction In the Introduction I have researched a given division of the Hotel area In Kolkata i. e. extravagance storing up of Hotels. The paper settled on the present Macro Business in India and its connection to the friendliness business. The focuses are as runs with:- Macro Environment may be depicted as the major outside and uncontrollable segments that impacts a conglomeration's choice settling on and effects its choice making and approach. PESTEL) Political, Social, Economical, Technological, Environmental, Legal investigation of Luxury Collection of Hotels. Evaluation of PESTEL examination Negative and Positive Aspects. Main Body Ã¢â¬ ¢Political issues that happen for the abundance lodgings are the strikes that happen consistently. The clients are hesitant to visit and thusly drop reservations and lodgings run on occurrences. The foundations of certain structures are also an issue on the grounds that the promoters does not contemplate further frameworks as bids hail from t op power.Thusly structures are not made and the zone moves to working in the direction of inching toward getting pummeled decimating occupations of different individuals. Ã¢â¬ ¢The Economical issues may be the sponsorship imperfections made watching the reach now clients starting from outside in particular complete visitors they need to stay in a wealth lodge that is composed close-by shade and in a spot where the street unite with the generally speaking city.For instance let's take a river side hotel which is situated in Kolkata as an example, the separation is essentially far at a partition from the runway or to the suburbs to the city so standard if the visitor has a get-as one kept inside the city he should leave early by a hour or two to finish the specific terminus on time which winds up being essentially a nervousness. Yet for a uxury hotel, it is essentially coordinated amidst the shed and the city so its much supportive for the visitor to stay in an important indulgence ke eping up which at the same focus is moreover segregated at a partitioning from every spot of the confusion which about bargains to manage generous situations. Ã¢â¬ ¢The Social issues may be impeccable for an occasion completion of the line for the most part social occasions as it moreover incorporates I. T. arts and where there is a touch of progress individuals can furthermore encounter the certain underpinnings as the city Kolkata incorporates academic castles case in point British space offices and Queen Elizabeth's Victoria Memorial. So clients can encounter both forward and bona fide being. As the city is not rural based hence it has appositive impact. Here the customers can like both expert and private necessities. Summation:- The report thoroughly recognizes the PESTEL examination and its unavoidable finishes influence on the client cooperation.What are the various meanders being undertaken and what are the notable things and its suspected organize beginning from the foundat ion till the prodding position. How the whole cordiality business influences the business redesign as an entire degree that Macro Environment determining the budgetary and the political issues as the central issue. At whatever time its all stated and done the examination insists if the steps taken are gainful or setback acknowledged.
Wednesday, August 14, 2019
Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the Ã¢â¬Å"noiseÃ¢â¬ in order to get noticed, and therefore, remembered. This paper will outline Baderman IslandÃ¢â¬â¢s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island Ã¢â¬â Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical Ã¢â¬Å"family vacationersÃ¢â¬ who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at Ã¢â¬Å"leastÃ¢â¬ 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.Ã S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a Ã¢â¬Å"positioningÃ¢â¬ approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one Ã¢â¬Å"all inclusiveÃ¢â¬ destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as Ã¢â¬Å"Baderman Island Family Vacations, the Finest Place to Reconnect,Ã¢â¬ as well as further using the ever popular slogan, Ã¢â¬Å"Relax, Enjoy, Indulge. Ã¢â¬ Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman IslandÃ¢â¬â¢s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort Ã¢â¬Å"experienceÃ¢â¬ to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resortÃ¢â¬â¢s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform BadermanÃ¢â¬â¢s message platform is to develop BadermanÃ¢â¬â¢s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman IslandÃ¢â¬â¢s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman IslandÃ¢â¬â¢s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on BadermanÃ¢â¬â¢s Island property. After all, they are inquiring about BadermanÃ¢â¬â¢s vacationing experience, so brochures will bring BadermanÃ¢â¬â¢s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of Ã¢â¬Å"Baderman Island Family Vacations, the Finest Place to Reconnect,Ã¢â¬ will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and Ã¢â¬Å"realÃ¢â¬ people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on Ã¢â¬Å"familyÃ¢â¬ the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers Ã¢â¬Å"just like family. Ã¢â¬ Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman IslandÃ¢â¬â¢s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more Ã¢â¬Å"personalÃ¢â¬ touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, Ã¢â¬Å"Baderman Island Family Vacations, the Finest Place to Reconnect,Ã¢â¬ Ã¢â¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on Ã¢â¬Å"awareness advertising,Ã¢â¬ where the attempts to build Baderman IslandÃ¢â¬â¢s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).
Tuesday, August 13, 2019
Being Assertive instead of Being Aggressive at Work - Essay Example When going for a career start, it is important to understand the present day workplace. The 21st-century workplace is diverse in terms of culture, race, and gender; it is global. Employees must be prepared to deal with people from any part of the world confidently and without bias. One should enter a career with a positive attitude towards teamwork. Organizational success depends on teamwork and communication is the key to a good team spirit development. Career development in the world of new technology depends on oneÃ¢â¬â¢s ability to adapt to the new technology. All individuals preparing for any career should keep the above points in mind in order to become successful professionals. INTRODUCTION Workplace environment greatly affects the well being, health, productivity and motivation to work in the employees (Jones, 2001). The workplace environment is a factor in the behavior of employees, therefore, it is up to them to maintain a healthy workplace environment. According to (Scot t & Judge, 2006), the personal traits and the affective states experiences by people in organizational setups determine the quality of workplace atmosphere. To play their role in contributing towards a healthy workplace environment, one should enter any career after being well prepared to deal with the challenges of a workplace (Jones. 2001). Self-mastery, conquering control on persona; traits via personal and independent victories of self-control is basic and very important if one wants to reach the level of interdependence in an organization (Covey, 1989). 1. BEING ASSERTIVE INSTEAD OF AGGRESSIVE AT WORK Assertiveness is the key to respectful survival in the workplace (Weinberg & Cooper, 2007). Assertiveness is sometimes confused with aggressiveness. In reality, there is a difference between the two. Aggression refers to pushing others to get what one wants, while assertiveness means to stand up for oneÃ¢â¬â¢s rights, still respecting the otherÃ¢â¬â¢s point of view. Assertiven ess is a way of communicating what one wants respectfully but firmly (Sparks, et al; 2001). According to one study by Rabin & Zelner (1992), assertiveness is a major contributing factor in job satisfaction. Training in assertiveness can not only help in enhancing work productivity of an employee but can also contribute towards a successful career (Rabin & Zelner, 1992). Though the line separating aggressiveness and assertiveness may be thin, the consequential implications of both behaviors are contrasting. The result of aggression is usually negative feelings in others and both parties not getting what they want while assertion leads to what one wants without conflict and in such a way that the other party does not feel defeated (Glomb, 2002). 2. BEING PROACTIVE IN CAREER According to Covey (1989), change always originates from within; so it is best to identify what one can do instead of attempting to do whatever comes in oneÃ¢â¬â¢s way. A proactive disposition, according to Bandu ra (2001; cited in Stadtler, et al, 2010) refers to bring change and complete tasks by oneÃ¢â¬â¢s actions.